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Marketing re-direct (Aftermarket Business) |
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Written by Webmaster
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Monday, 08 March 2010 |
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Last month I started an examination of marketing in the aftermarket by explaining "zero-based marketing." Briefly, it is the practice of starting from a "zero base" and analyzing marketing programs for future relevance in terms of their potential contribution toward a measurable goal. Budgets for zero-based marketing are built around what will be required for the upcoming period, regardless of ...
ShopNBC selects Omniture Online Marketing Suite (Computer Business Online via Yahoo! UK & Ireland News)
ShopNBC, a multichannel electronic retailer, has selected the Omniture Online Marketing Suite to help evolve and transform its e-commerce business with relevant and personalized online customer experiences.
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Last Updated ( Monday, 08 March 2010 )
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