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Sunday, 15 March 2009 |
By Priya Monga
 Forty-three feet- football stadium on move, online games making you win real money, surprised? Dont be as this is just a beginning of the new age marketing. In todays frenzy and hypercompetitive market, marketers and brand managers are on a look out for out of the box ideas creating excitement, lasting impression and widening brands reach.
Brand Managers are going beyond the traditional mediums of brand promotions, print and electronic, to launch or promote their products. Latest word is The direct Interaction revolution which touches heart & head of a consumer.
Recently Budweiser promoted the Budweiser football cup, which was to be held at old Trafford, Manchester, through a medium that was an experience in itself. A 43 ft trailer was transformed into a life like football ground where audience registered themselves for the cup. Audiences were spell bound by the 43ft Stadium on wheels, performances, games, football match and a chance to win and play at Manchester.
With increasing exposure to foreign markets and media, consumers have become more demanding; they wish to experience the product or service that is |
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Last Updated ( Sunday, 15 March 2009 )
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Saturday, 14 March 2009 |
By Michele De Capitani
 Are you one of those people who hate gossip? And of all those murmurings that go round and round the world of show business and the private life of important people?
Maybe this article will change the way you look at the world of gossip, news and rumors, especially in the business field.
Just all this speaking, the news and the capillary diffusion of these phenomenon are really useful for the traditional marketing strategies, just like for the non conventional marketing strategies. All this happens just like a virus that quickly spreads from one person to another, inside a office or a small country. So by word of mouth it becomes very interesting, even who doesnt care a lot about gossip, but who can exploit it too, in order to convey everybody your business activities and benefit from an increased popularity.
In fact this is exactly what it takes to activate viral marketing operations, where it is possible to put and spread your own enterprise news as if they would be real rumors, but in a positive and sharp way that |
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Last Updated ( Saturday, 14 March 2009 )
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